Update 2: FYI We changed the headline from DDB Berlin to DDB Worldwide, and because movable type is wonky, comments were erased. We did not erase them.
Update 1: Reebok just sent us the release, click continued to see it.
A representative from Reebok confirmed with AgencySpy that the brand has moved its global account from McGarryBowen to DDB Worldwide, out of Berlin, Chicago and Hong Kong. Called it.
Reebok has had some issues lately, like losing money and face since being sold to Adidas back in 2005. These days their focus is on the female. Wow, they’re just getting to this? Presumably DDB Berlin nailed the lady campaign.
Canton, MA March 20, 2009 — Reebok International has appointed DDB Worldwide as its lead creative agency, Rich Prenderville, Reebokâ€™s Head of Global Brand Marketing announced today.
DDB will provide creative solutions across a range of brand advertising and marketing communications and will service the business from three hubs: Berlin, Chicago and Hong Kong. Amir Kassaei, Executive Creative Director of DDB Germany will spearhead global creative efforts on the account.
“DDB showed us incredible depth of creative resources around the world, deep thinking in non-traditional arenas and a passion for creative solutions beyond advertising,” said Prenderville. “Under the leadership of Amir and the team he and DDB have assembled, we are on the global offensive to drive great creative results for our brand.”
â€œReebok is a fantastic brand and we are delighted with our partnership with Rich and his team,â€ Chuck Brymer, President and CEO of DDB Worldwide Communications Group Inc, said. â€œI am also very proud of the partnership and creativity our DDB offices have once again demonstrated on behalf of a client.â€
Kassaei, who is known for his work on such brands as Volkswagen and Ikea, noted, “There is great heritage and strength in the Reebok brand, and it will be a great honor and opportunity to create a clear, differentiating point of view for it on a global basis.”