On May 23rd, NYC based God’s Love We Deliver — an organization that cooks and delivers over 3,400 meals every weekday, to people living with HIV/AIDS, cancer, Parkinson’s and Alzheimer’s diseases, and all serious illnesses — is hosting the world’s largest potluck dinner, with the help of MDC Partners agency Redscout (they do strategy, and are branching into execution) and a bunch of other companies that are either donating time or offering services at cost. We wanted to give them a shout-out for their efforts.
Redscout CEO Jonah Disend is on the leadership counsel at GLWD and this project was lead by a managing director there, Patricia Brennan. Redscout developed the potluck concept and the logo and then Patricia brought other agencies and companies on board to help pull it off:
— 1TrickPony created the microsite and web banners.
— Wilkins Media helped secure free media space, subway posters and a week of Taxi TV, including video and banners.
— Fluid Post helped produce the video
— Automation Graphics produced posters and over 10,000 postcards designed by Redscout at “unbelievable rates”.
— Beyond Print helped get the subway posters printed in record time and at a fraction of the cost.
So kudos to all involved in this great effort.
More: “Redscout Names President, CCO”