Heineken-owned Jamaican lager brand Red Stripe selected Ogilvy & Mather as its creative agency, with Ogilvy Miami and Ogilvy Mexico handling the business.
Ogilvy’s first work for the client will be a global marketing campaign across multiple media platforms, including a global music initiative, as Red Stripe aims to increase its export business. Other Ogilvy offices had previously worked with the brand, prior to its 2015 sale to Heineken, while BBDO New York worked on a 2012 U.S. campaign for Red Stripe.
“We chose Ogilvy because they are the best creative advertising agency in the world” Red Stripe head of marketing and innovation Blandine JnPaul said in a statement. “This campaign will be a major step for Red Stripe as it will ground the brand’s positioning in the territory and exemplify what Red Stripe means to its adorers. It will breathe new life to the brand around the world because it is exciting, visual and speaks to the core of what the brand is.”
“We are inspired by the chaotic coolness that Jamaica has to offer and the creative challenge of a project of this size,” added Ogilvy Miami CEO and Ogilvy Latin America CCO Cesar Agost Carreño. “We look forward to showing the world, through this campaign that Jamaica is the only Island that can make the whole world shake.”