Razorfish Picks up TravelChannel.com

By Matt Van Hoven Comment


The Travel Channel, which hosts one of our favorite shows (No Reservations with Anthony Bourdain) has selected Razorfish New York as their interactive agency &#151 as such, the shop will rebuild travelchannel dot com, which currently sucks.

The win should help offset the recent embargo on Razorfish’s work for Conde Nast mag Details. And though the agency hasn’t revealed how much they’re bringing home with this win, they do plan to, “refocus the website while delivering a state-of-the-art interactive experience for all visitors. Razorfish plans to create a sense of consistency and ease of navigation, highlight television extensions, and promote the recent incorporation of interactive offerings on TravelChannel.com.”

Great, now only if they would add something about getting a discount on food from Les Halles, Bourdain’s French steak house, which is stellar btw. Fingers crossed!


More: “Inside Conde Nast’s ‘Ancillary’ CutBacks: Details & Razorfish