Publicis Groupe-owned shop Razorfish appointed Patrick Hounsell to SVP/GM of media for North America. The New York-based exec has tallied up 11 years at said agency, dating back to when he joined Avenue A to serve as group director of search, media and the consumer insight group. Following the Avenue A/Razorfish merger in 2004, Hounsell led the media accounts as part of the agency’s East Coast management team before eventually moving up to GM of Razorfish’s media and marketing group in 2007.
Apparently, Razorfish wants the world to become more aware of its social media, search and digital prowess and to do so, the agency’s tapped Hounsell to create a new “national structure” for its media and search practices.
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