JWT New York has added another executive creative director to its flagship office following the hiring of Andy Carrigan and Jon Zast in December. Frederic Bonn, ECD at Razorfish NY, has joined in the same role at JWT NY and will oversee digital creative across the office, which has won new biz from Puma and Google as of late. Bonn spent well over four years in all at Razorfish, working on efforts for Mercedes-Benz, Uniqlo and Citibank among other accounts. During his career, served as a creative director of the London and New York offices of what Euro RSCG 4D as well as Ogilvy Interactive, Paris.
His new boss, JWT North America CCO Jeff Benjamin says in a statement, ““Here we are in 2014 and it seems almost backwards to be hiring an ECD for digital. The reality is that digital simply moves too fast to expect everyone to have the expertise brands demand. It is hard to imagine, but the next 10 years will dwarf the innovation we’ve seen from the last. In this evolving world of real-time marketing, platforms, newsrooms, apps, social, invention and whatever happened today — you need digital leaders who can help brands and agencies stay ahead of the pace and places digital is pushing. Frederic brings a selfless talent and wisdom that is too rare in this industry, but necessary to succeed,”