Meet Rafael Nadal. The number two ranked tennis champ (undefeated at the recent French Open) has taken on the aliens and soccer in Kia’s latest spot. Nadal is well known for defeating numero uno, Roger Federer, several times and from denying Federer a career Grand Slam.
A. Pretty. Bad. Ass dude know what we’re saying?
The spot above takes Nadal into the realm of transformation, the ever popular play on Voltron. While a little long winded, the spot is totes entertaining. Creative duties for Hyundai and Kia, now at Omnicom Group’s Goodby, Silverstein & Partners in San Francisco and independent davidandgoliath. Not sure which agency came up with this one, but we like. Oh, we like.
Kia is a sponsor of the UEFA EURO 2008, no doubt, but um… that’s a soccer tournament. So why take Nadal someplace he’s never been? The Spanish born tennis player has hit icon status overseas. Call it a mix and match, yeah? Best of both worlds? Something like that.