PVH Corp. has appointed global social media agency We Are Social to manage and consult on all social media activity for the apparel company’s Van Heusen and IZOD brands in North America. PVH Corp. also owns and operates the Calvin Klein and Tommy Hilfiger brands worldwide, which are not undergoing any agency change.
“Both the Van Heusen and IZOD brands have long histories and remain in demand because we continue to promote them in ways that are current and relevant to consumers,” said Anthony Trama, senior vice president of creative services, PVH Heritage Brands. “Social media increasingly plays an important role in each brand’s ability to drive incremental growth, and we look forward to partnering with We Are Social to help take our brands to the next level.”
“The Van Heusen and IZOD brands have great stories to tell, based on the combination of authentic American heritage and contemporary appeal,” added Leila Thabet, managing director, We Are Social US. “We’ll work in partnership with the brand team to bring each brand’s story to life within social media. This begins by developing an understanding of their respective audiences, including online behavior habits, which will then allow us to create engagement strategies driven by these insights.”