Well, at least one-half of our post from last week has panned out as Publicis Groupe has officially announced the acquisition of Mumbai-based integrated agency, Beehive Communications. The new entity will be rebranded as, you guessed it, Publicis Beehive and will continue to operate under the director of Beehive founder/CEO Sanjit Shastri, who along with the rest of the leadership team will report to Nakul Chopra, CEO/South Asia for Publicis Worldwide. In a statement, Publicis Groupe COO Jean-Yves Naouri says, “We are making significant strides toward achieving our goals in India. By adding Beehive to the Publicis network, we will be able to capitalise on a great pool of talent and market potential, as well as strengthen the unparalleled services we provide to our clients.”
The ten-year-old Beehive, which also has a presence in Delhi and Bangalore, houses over 130 employees and is focused on media, digital, reputation management, research and brand activation. Among the 50 or so clients that Beehive currently works with are General Motors, Korea Tourism and Malaysia Tourism. As for fellow Mumbai-based agency Law & Kenneth, which we heard is also being eyed by Publicis Groupe, there’s no word yet on any acquisition moves, but we’ll keep you posted.