Publicis Groupe has purchased U.K. integrated creative agency Kitcatt Nohr, merged it with Digitas UK and in turn, created a new entity called, you guessed it, Kitcatt Nohr Digitas. The new operation, which will become part of VivaKi and be headquartered in London, will be led by CEO Marc Nohr and CCO Paul Kitcatt, who will both report to Stephan Beringer, president, Digitas International. Current Digitas London ECD Sav Angelou, meanwhile, has been promoted to an international role and will report to agency CCO, Mark Beeching.
As a standalone operation, Kitcatt Nohr, founded in January 2002, counted clients including Delta, Lexus, Samsung and Body Shop. Now, with the acquisition, the new operation will combine the shop’s integrated model and “one-to-one marketing” approach with Digitas’ global presence and CRM know-how among other things. In a statement, president Beringer says, “This move enables us to offer clients a deeper and wider service on a global basis. It’s a win win for all.”