Publicis Kaplan Thaler Creates First-Ever National Ad for Edmunds.com

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By Erik Oster Comment

Publicis Kaplan Thaler created the first ever TV spot for car shopping destination Edmunds.com to receive a national release. The spot, “Edmunds Price Promise,” debuted on Christmas Day during NBA programming on ABC and ESPN and “will remain in regular rotation on several networks through at least the next three months.”

“Edmunds Price Promise” highlights the price promise Edmunds offers its customers, “an instant, locked-in price that the dealer will honor,” while positioning Edmunds employees as “car people” — quite literally. While the humor falls flat, the national campaign will likely bring the company newfound exposure and the Edmunds Price Promise should be a selling point with its audience.