One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.
“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin’s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.
SPOT CLIENT: NBC
DIRECTOR: Taika Waititi
PRODUCTION COMPANY: Hungry Man
PRODUCTION COMPANY EP/MANAGING PARTNER: Kevin Byrne
CO-EXECUTIVE PRODUCERS Hank Perlman, Bryan Buckley
PRODUCTION COMPANY LINE PRODUCER: Tom O’Malley
TALENT COORDINATOR Kat Widden
DP: John Lindley
EDITOR: Nelson Leonard
Owen Plotkin
COLORIST: Tim Masick
COMPOSERS: Andrew Feltenstein, John Nau
AGENCY: Allan Broce Agency
PRODUCER: Allan Broce
Joanna Topetzes
CREATIVES: Allan Broce
Steve Elliot – Writer
EDITING COMPANY:The NOW Corporation
MUSIC: Beacon Street Studios
Online/VFX – Suspect
VFX Supervisor/Lead Flame Artist – Tim Crean
VFX Flame Artist – Evan Schoonmaker
Producer – Tsiliana Jolson