PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.
The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:
Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.
Let’s just say there were a lot of native Texans involved.
Three more spots in the series below.
Here’s one featuring Jordan Shipley, another former footballer who grew up in the state:
Here’s Williams again, getting ever more awkward:
Finally, retired hoop star/former UT player TJ Ford tries and fails to start a friendly competition:
As native Southerners, we get it: only Texans can poke fun at Texas.
| Project Name: | Longhorn Network Brand Campaign |
| Agency: | PREACHER |
| Client: | ESPN’s Longhorn Network |
| Jill Husak, Director, Marketing, Longhorn Network
Scott Parker, VP Consumer Marketing, ESPN |
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| Spot(s): | Tour :45, Campfire :45, Poem :45, Too Good :30 |
| First Launch Date: | 8/21/14 |
| Media: | TV, Digital |
| Chief Creative Officer: | Rob Baird |
| Creative Lead: | Jon Marshall |
| Strategy Lead: | Seth Gaffney |
| Business Lead: | Krystle Loyland |
| Agency Producer Lead: | Laura Ferguson |
| Assistant Agency Producer: | Katie Stoller |
| Production Company: | Smuggler |
| Director: | Sniper Twins |
| DP: | Jason Vandermer |
| Executive Producers: | Jacqui Wilkinson, Brian Carmody, Patrick Milling Smith, Lisa Rich |
| Line Producer: | Kimi Porter |
| Costume & Wardrobe Design: | Rachel Jones |
| Production Designer: | Marcus Laporte |
| Hair / Make Up: | Joe Rivera |
| Editorial Company: | Final Cut |
| Executive Producer: | Saima Awan |
| Post Producers: | Michael Miller/LA and Viet-An Nguyen/NY |
| Editors: | Crispin Struthers: “Poem” & “Too Good”
Patrick Colman: “Tour” Sarah Iben: “Campfire” |
| Post-Production Company: | MPC |
| Executive Producer: | Asher Edwards/Lexi Stearn |
| Post Producer: | Brian Friel |
| VFX Supervisor: | Ben Persons |
| Matte Painter: | Rocco Gioffre |
| 3D Lead: | Hayley O’Neill |
| Final Grade/Colorist: | Ricky Gausis |
| TV Mix: | Eric Warzecha |
| Sound Design: | Heard City |