Preacher, the Austin-based agency launched by Mother New York alums in 2014, added to its creative team with the appointment of Kim Nguyen as associate creative director.
Nguyen joins Preacher from BBDO New York, where she served as an associate creative director since July of 2015 and worked on the agency’s “Whatever’s On the Line. Priceline.” campaign.
Prior to joining BBDO, she spent over three years as an associate creative director with Grey New York, while also working as a copywriter on the agency’s “Versus” campaign for DirecTV before leaving for BBDO. Before joining Grey in June of 2012, she served yearlong stints as a copywriter with Saatchi & Saatchi and TBWA/Chiat/Day. Over the course of her career she has worked with brands including Bud Light, AT&T and the NFL, in addition to the aforementioned Priceline and DirecTV.
Nguyen’s arrival at Preacher follows Beam Suntory appointing the agency as creative AOR for its Knob Creek and Basil Hayden’s whiskey brands earlier this month. The agency’s client roster also includes Squarespace, Tommy John and Golfsmith.