Tampa agency PP+K is launching a new campaign for Bright House Networks with a 60-second broadcast spot entitled “First Dance.”
The spot follows the story of a young boy as he learns to dance and attempts to win over a crush, getting help from Bright House Networks products and services along the way. Opening with the boy stealing a glance at his crush, the spot shows him learning to dance and concludes with him at his first dance, crossing over from the boys side of the auditorium to girls (anyone who has ever been to a middle school dance is familiar with this gender divide) to ask his crush for a dance.
“A boy figuring out how to impress a girl is a timeless story,” explains Paul Prato, creative director at PP+K. “What’s different is that technology is now so intuitive and integrated into our lives that it creates new means to fulfill this type of personal journey.”
The spot, which broke yesterday, was a collaboration with Serial Pictures, shot on location in Los Angeles by director Matt Bieler and then completed at PP+K’s Tampa office by its internal production house. It marks the beginning of what will be an ongoing campaign for Bright House Networks, entitled “Connecting Friends,” which aims to “pursue common themes that truly matter in people’s lives: love, learning, self-improvement, family and friendship.” Additional spots will being airing early next year.
Credits:
Client: Bright House Networks
Agency: PP+K
Executive Creative Director: Tom Kenney
Creative Director: Paul Prato
Sr. Art Director: Christy Beegle
Sr. Writer: Nick McMurdy
Agency Producer: Christine Allen
Account Supervisor: Kyle Matos
Sr. Editor: Amanda Schreiber
Original Score: Mark Sunderland
Executive Director of Broadcast Production: Chanse Chanthalansy
Visual Effects Artist: San Nguyen
Audio Engineer: Roger Hughes
Production Company: Serial Pictures
Director: Matt Bieler
Director of Photography: Tim Hudson
Producer: James Graves