Possible Worldwide Loses CSO, Global President

By Kiran Aditham Comment

It’s funny that whenever we mentioned the name Possible Worldwide to folks this week, many of them were like, “who?” Well, to refresh theirs and your memory in case it was needed, Possible is WPP’s global, Voltron-like, digital-only unit that was the result of melding Schematic, BLUE, Bridge Worldwide and Quasar into one single entity.

Anyhow, Possible, which boasts 17 offices scattered throughout the globe and counted clients including AT&T, P&G, Dell, Nokia and Microsoft upon launch, has lost the full-time services of its chief strategy officer, Bob Gilbreath, and global president, Jay Woffington (pictured). Here’s the statement we received from the camp regarding the pair, who were actually based in Cincinnati: “Jay Woffington and Bob Gilbreath will be letting go of their full time post at Possible Worldwide — their departure was planned from the initial launch of Possible Worldwide. Jay will continue with Possible Worldwide in a consulting role for the remainder of the year; and Bob will also remain close with the agency as well. We are happy for them as they leap into their next adventures in life.”