A pair of New York-based agencies have aligned as 54-year-old Posner Advertising has merged with Miller Advertising, whose Big Apple roots date back to 1919. We just spoke with Bob Posner, who leads Posner Advertising with brother, Peter. He tells us, “Yes it is true that Posner Advertising has aligned with Miller Advertising. Going forward, the Posner Team will be branded PosnerMiller and we will be a division of Miller Advertising.” Both Posner and Miller, though, will continue maintaining separate offices.
Meanwhile, Bob Posner tells us that the agencies’ respective client rosters, which has included everything from Sbarro and L’Oreal to NYC Department of Health and Quiznos, won’t be affected by the merger. As far as staffing is concerned, though, he adds, “Ownership of both agencies recognized that cost efficiencies could be realized by combining resources. While this has resulted in scaling back of a few of Posner’s back office personnel, the synergies created will allow us as a group to expand our digital and mobile offerings to stay ahead of the curve in an ever changing media environment.” We’ve been told that total staff count at PosnerMiller now stands at approximately 100.