Pornhub.com has officially announced their choice of creative director, out of over 3,000 entries from over 2,000 contestants. The winner of their PornHub Creative Director Challenge for best “safe for work” advertising campaign is 24-year-old Nuri Gulver, of Istanbul, Turkey.
As PornHub puts it, Gulver’s submission, “All You Need Is Hand,” “beat out the final 15 due to its inherent mass appeal and ease of penetration to different advertising platforms.” (Insert Beavis and Butthead laugh track here). His concept (pictured above) shows two hands making the shape of a heart, with the tagline “All You Need Is Hand,” a very relatable idea that offers a memorable solution to the “safe for work” issue (although his idea to have “People of different nationalities…sing our ‘All You Need Is Hand’ song with the music of ‘All You Need Is Love’ seems a bit over-the-top). As winner of the competition, Gulver will be awarded a one-year paid contract as PornHub’s official creative director, and will be responsible for future ad campaigns and creative content creation.
“We received an overwhelming amount of responses, which made it incredibly difficult to pick a winner,” said Corey Price, vice president, PornHub. “In choosing a winner, we were keen on picking an idea that was catchy and could be rolled out as a full multi-media campaign. We found Nuri’s ‘All You Need is Hand’ idea to be just that. The concept is smart, relatable and it has potential to work across all advertisement platforms. We’re thrilled to announce Nuri as the winner and are looking forward to working with him to roll out the industry’s first mainstream ad campaign.”
Nuri, who recently graduated from Istanbul Technical University with a degree in architecture and marine engineering, works as a copywriter for an advertising agency in Turkey. He has admitted that he doesn’t know how to explain his new job title to his parents.
“As soon as I saw the campaign, the ‘All You Need Is Hand’ idea came to my mind, and I took the hands photo and prepared my campaign plan,” said Gulver. “And I’m so glad I did because now I’m Pornhub’s Creative Director for the next 12 months. The gig suits me as I have a passion for creatively solving problems – in this case launching an advertising campaign for a taboo industry in the mainstream press. I used to think I was lucky, but now I think I am the luckiest person on earth.”
PornHub also selected two runners-up and one honorable mention from the fifteen finalists, which we’ve included after the jump.
Runners-up:
“The World’s Biggest Archive of Nothing” — by Marcin S. and Piotr C.
“America’s Largest Do-It-Yourself Website” — by Paul Livornese
Honorable Mention:
“All You Need is a Connection” — by Max Sherman