With the presidential election nearing, ’tis the season for advertisers to say, “Hey, let’s make your campaign into something politically-themed!” Leading the charge is Campbell Mithun and their shiny new client, Popeyes.
Everyone knows that the true measure of quality fast-food chicken depends on how frequently employees touch it, and in the above spot, an anthropomorphic Popeyes chicken tender lets consumers know that it was rubbed, stroked and petted into existence unlike its frozen competitor. Indeed, Obama’s handcrafted qualities will prove a significant advantage over Romney’s frozen, processed personality come November.
Of course, where would we be without the candidate’s running mates, who will serve as figureheads unless called to take office should the victorious talking chicken wing should die or get assassinated? Voters can participate in whatever this is on Popeyes Facebook page, where the Handcrafted Party is offering bribes in the form of a trip to New Orleans, branded T-Shirts, and free chicken.