Well, it happened, everybody. The “Shit (this kind of person) Says” meme has found its way into an actual viral marketing campaign. Funny, because I always assumed the whole #Occupy hashtag thing would creep into the commercial real estate industry before this happened. A comforting thought: If this steadily growing meme wasn’t quite played out already, then maybe the commercialization of it will be the nail in the viral coffin. Of course, try telling that to the thousands of people around the country busy filming their own videos right now, titled anything from “Shit Dental Assistants Say” to “Shit Koalas Say.” (Admittedly, I did get a kick out of watching “Shit Chicagoans Say” this morning.)
“Shit Politicians Say” comes from LBi for Americans Elect 2012, an organization seeking to put a third, nonpartisan candidate on the presidential ballot in every state. To do this, Americans Elect is asking voters to cast their ballots for a nonpartisan nominee, using its website as a guide to politician’s and business professionals’ stances on controversial issues. Currently, Ron Paul leads all other candidates as the person with the “most tracked” delegate on the issues, which give his popularity with a niche group of Republican voters isn’t too surprising.
To determine if Americans Elect sounds like a reasonable (read: sane) organization, read this New York Times op-ed on the “radical center.” Credits after the jump.
Chief Creative Officer: Cedric Devitt
Group Creative Director: Emil Lanne
Creative Director: Kriston Rucker
Associate Creative Director(s): Richard Bloom
Copywriter: Howard Hill
Copywriter/Creative Producer: Matt O’Dowd
Production Company: TBD (http://www.tbdny.tv)
Client Account Director(s): Jen Cameli and Patrick Craig