We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.
The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.
Agency: Fitzgerald+CO
CCO: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director/Writer: Mitch Bennett
Creative Director/Art Director: Wes Whitener
Creative Director/Art Director: Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Director: Adam Brodie
Director: Dave Derewlany
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Editorial: Arcade Edit
Editor: Greg Scruton
Post Producer: Denice Hutton
Executive Producer: Nicole Visram
Assistant: Luc Giddens
Managing Partner/EP: Damian Stevens
Sound: Acoustech
Sound Engineer: Gopal Swamy
Online & FX: Airship
Artists: Austin Hickman-Fain, Chris Homel and Matt Lydecker
Managing Partner/EP: Damian Stevens