Fresh off of nabbing general market ad duties from Mother NY for Burger King earlier this month, Culver City, CA-based agency Pitch has made some moves within its creative department. Most notably, the agency has promoted Xanthe Wells, most recently executive creative director, to the role of chief creative officer. Wells (pictured above) joined Pitch as ECD in early 2013 after spending over seven years at TBWA\Chiat\Day L.A., where she worked with clients ranging from Kraft to Pepsi. The new CCO replaces Eric Springer, who left Pitch for the top creative gig at Draftfcb last year.
Along with the Wells promotion, Pitch has also welcomed aboard fellow Chiat LA alum Gage Clegg, who, along with his significant other, Becca Morton, parted ways with the latter agency last spring (but subsequently stayed on as GCD). Clegg joins up with Pitch as group creative director.