Pinterest has hired David Rubin as the company’s new head of brand, Adweek reports. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the company said yesterday.
Rubin arrives at Pinterest from Unilever, where he has worked since 1999. He most recently served as vice president in charge of marketing hair care products and is most well-known for his work on Axe.
The move is just the latest from Pinterest as the company attempts grow its marketing business to compete with other social services like Twitter and Facebook. Pinterest recently added promoted pins, allowing brands a kind of DIY advertising platform through the social service. They’ve also beefed up their measurement tools and back in May hired Twitter veteran Lisa Manowitz as head of partnerships. The leap to effective marketing has proven a difficult one for social media sites, and Rubin will have his work cut out for him with competition from major players like Facebook and Twitter.