At an all company meeting yesterday, Campbell Ewald’s Vice Chairman/Chief Creative Officer President/CEO Bill Ludwig explains the new logo and tag-line (“starting the conversation”). Apparently, he got to former tattooed on his arm, which will be awkward if the agency decides to change things up. Anyway, we want proof! Update It’s true (according to the agency’s Facebook wall)! See pic after the jump.
Also, the shop is getting rid of VP, SVP and EVP titles — which means people are like, bummed that they’re just “normal” now. A former Campbell employee commented, “But they have all these extra Vs and Ps sitting around! What the hell will they do with them: hire the entire Van Patten clan (from Dick to Vince)?” No no, that’s not in the budget.
More: “GM Consolidates And Campbell-Ewald Loses A Love”