Planet Fitness, the gym that’s for the everyman and woman apparently, has shifted its creative duties to Philadelphia-based agency Red Tettemer + Partners. You might remember that Mullen had a hand in the account beforehand, creating work such as this. RT+P’s responsibilities for the 20-year-old gym chain includes creative, as one would expect, while Mediacom will handle media duties.
In a statement, Planet Fitness VP of marketing Eric Vaden says, “We think Red Tettemer’s insights and creative energy will make for a vibrant partnership.” According to those in the know, Red Tettemer beat out seven agencies for the account.
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