Philip Morris Wants Nothing to Do with ‘Bump a Smoke’

By Kiran Aditham Comment

Jennine Punzone (along with copywriter Manasvi Abrol), what hath you wrought? The Miami Ad School Brooklyn student’s “portfolio class assignment” called Bump a Smoke has been buzzed about enough over the last few days to gain the attention of the fine folks at big tobacco company Philip Morris, who seem a bit irked at the fact that their Marlboro color scheme is being used in the fake app. We received this note last night:

“Kiran: The “Bump a Smoke” concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand.  The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.

Bill Phelps

Altria Client Services (on behalf of Philip Morris USA)”

Darn, we were really hoping this note came from Jackie Chiles.