Following a review, Pernod Ricard has expanded its relationship with London/Sydney-based indie creative agency AnalogFolk, which has now been awarded global digital/social media duties for its luxury whiskey brand, Chivas Regal, which the spirits giant lists as of one its two “global icons” (the other being Absolut). AnalogFolk, which just opened up shop in New York a couple of months ago, now adds to its existing Pernod Ricard portfolio that includes Malibu (which AF also serves as global digital agency for) as well as brands such as Luksusowa, Kahlua and Wyborowa.
In a statement, Chivas Regal global brand director Richard Black says, “This is an important development in our digital plans for 2014. During the digital review process, we were impressed with AnalogFolk’s strategic thinking and innovative creative ideas. We look forward to working closely together to make these ideas a reality.” No word yet on who else participated in the pitch, but AnalogFolk takes over for EVB (specifically the London office, which declined to participate) on the Chivas global digital biz. AF will now work closely with Havas Worldwide and Ketchum, which handle above-the-line advertising and PR, respectively, for Chivas on integrated projects.