Periscope, Great Clips Let Their Hair Down for Teachers

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By Patrick Coffee Comment

Contrary to popular belief, America’s public school teachers may have it even rougher than ad creatives. In fact, 3/4 of them spend their own money on classroom supplies for their students.

This campaign, created by Minneapolis indie agency Periscope for “world’s largest salon brand” Great Clips and AdoptAClassroom.org, aims to inspire a little charity on behalf of those who made our readers the award-winning copywriters and art directors they are today.

The clip is more than five minutes long, and it doesn’t include much in the way of quippy taglines, but there’s a nice twist at the end–and it’s nice to see someone expressing genuine emotion in what is, effectively, an ad campaign.

The idea: every time someone downloads the Great Clips app, the company will make a donation to the nonprofit.

This is cause marketing. Credits after the jump.

Agency: Periscope

Client: Great Clips

Creative Director: Chris Wareham

Senior Art Director: Jen Neis

Associate Design Director: Brandon Van Liere

Associate Creative Director: Eric Drommerhausen

Community Engagement Specialist: Micah Kulish

Management Supervisor: Teddy Hobbins

Account Executive: Brooke Lattin