Perfect Fools Builds Customizing App for Converse

By Kiran Aditham 

It’s been aptly sluggish on this broiling Friday in New York, so why not reach out to sneaker heads and cover a new app that Stockholm/Amsterdam-based digital shop Perfect Fools has developed for Converse. The app, which begs the question “Which Shoe are You?,” lets you design a custom pair of kicks based on your style, which in this case can be “rock n’ roll,” “skater” or “preppy.” Sure, it’s not the most unique idea and doesn’t match up to PF’s Cannes Lion-winning “Canvas Experiment” for Converse, but we’re always a sucker for Chucks so why not indulge.

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