Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.
The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.
Credits bookended by some behind-the-scenes videos after the jump.
Chief Creative Officer – PJ Pereira
VP & Executive Creative Director – Jaime Robinson
Associate Creative Director – Rafael Rizuto
Associate Creative Director – Eduardo Marques
Art Director – Rafael Rizuto
Copywriter – Eduardo Marques
VP, Client Services – Gary Theut
Account Director – Marisa Quiter
Senior Account Executive – Jen Wantuch
VP, Strategy – Nick Chapman
Director of Strategy – Molly Cabe
Associate Strategist – Beth Windheuser
Associate Strategist – Sara Lezama
VP, Media Strategy – Joshua Brandau
Associate Media Director – Jasmine Summerset
Media Strategist – Liz Wood
VP, Production – Jeff Ferro
Senior Broadcast Producer – Susan Crimley
Senior Broadcast Producer – Elisa Moore
Senior Integrated Producer – Victoria Whitlow
Senior Interactive Producer – Erin Davis
Director of Business Affairs – Kallie Halbach
Production Co: Tool of North America
Director – Alma Har’el
Director of Photography – Edu Grau
Executive Producer – Danielle Peretz
Executive Producer – Brian Latt
Line Producer – Christopher Leggett
Editorial Company: Therapy Studios
Editor – Lenny Mesina
Assistant Editor – Thomas Tedesco
Editorial Producer – Allegra Bartlett
VFX: The Mill
Title Design/Motion Graphics – Erik Buckman
Lead Artist – Tara Demarco
2D smoke artists – Tim Robbins, Robin McGloin, Scott Johnson
Producer – Jessica Ambrose
Color: Company 3
Colorist: Beau Leon
Producer: Liza Kerlin
Sound:
Sound Designers: Dror Mohar, Branden Spencer
Mix: Dror Mohar
Independent Artists:
Production Designer/Lead Artist – Joshua Stricklin
Colorist – Grace Alie
Miniature Prop Artist – Brooke Ashe
Miniature Expert – Paul Wendling
Birdhouse Specialist – Mike Bowen
Ornithologist – Carolyn Atherton
Singer and songwriter – Zach Shields