Well, with this item, we are certain that Ric Peralta and ATTIK have indeed parted ways. According to the parties involved, ATTIK-co founder/executive creative director Simon Needham and managing director Margie Kane are now leading the Dentsu-owned, San Francisco/Hermosa Beach, CA-based agency’s day-to-day operations. Peralta joined ATTIK, perhaps best known for the Scion work over the years, a decade ago as global CEO of the agency. A year later, he was promoted to partner and eventually remained on as CEO following Dentsu’s acquisition of ATTIK in 2007. During his career, Peralta’s also worked as VP of brand at frog design and managing director of fuseproject.