Logan Wilmont, the former creative director of Naked Communications and Draftfcb has gotten in bed with Domenico Vitale, ex- Chief Strategy Officer of Lowe Worldwide in New York, to launch the European division of new agency People Ideas & Culture (PI&C). The new agency is in its infancy having kicked off the first week in January.
Apparently the shop already has a client or two, really. We hear that one of those clients is a new brand coming to the U.S. for which PI&C have created a “tech product” of some sort. Interesting. Stay tuned…
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