Pearce Out at BBDO ATL


By Kiran Aditham Comment

Well, two weeks after first hearing about it on the Spy line, BBDO finally confirms that Bobby Pearce, CCO of its Atlanta office, will be leaving the agency effective June 1 to pursue “entrepreneurial endeavors.” Pearce, who has spent the last two-and-a-half years as CCO in the ATL, will in essence be replaced by a creative team that includes ECDs Heather Gorman, Cabot Norton and Jeff Spillane, who have now been promoted to SVPs at the agency. As of now, BBDO Atlanta has no plans to name a new CCO.

Anyhow, Gorman and Spillane, an art director/copywriting team, respectively, joined the agency three years ago from CP+B and have since worked on campaigns for AT&T and the Florida Department of Citrus. Meanwhile, Norton moved down to Atlanta from Atmosphere BBDO in New York in 2010. Along with the creative changes, BBDO Atlanta has confirmed that Catrina McAuliffe, director of behavioral planning, will be leaving to join another agency. Her last day will be June 8.

Whew, it’s been a busy May to say the least at BBDO Atlanta as this latest news comes just two weeks after it was announced that Gill Duff was taking over as the agency’s president/CEO.

(image l-r: Spillane, Gorman, Norton)