Former G2 Exec Laiks Lands at Draft

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By Kiran Aditham Comments

Nearly six months after he parted ways with G2, sources familiar with the matter tell us that Marty Laiks has wound up at dDFCB, the digital division of DraftFCB Healthcare. We’ve been told that Laiks will lead all digital and CRM efforts at the unit, which is expected to officially announce his arrival this week.

Prior to Draft, Laiks spent six years at G2, first serving as managing director of the agency’s Health & Wellness Group before moving up to executive director, strategic planning, for the relationship marketing practice of G2 USA. During his career, Laiks also had a stint as director of marketing strategy at Digitas unit Modem Media.