Sources familiar with the matter tell us that after a review, Organic lost a piece of its business for Hilton Hotels. Specifically, the chain has gone elsewhere for a search/media provider and from what we hear, it’s still staying within the Omnicom umbrella. Organic, which did compete, is still handling efforts for Hilton including brand work, website, digital and analytics. The Organic/Hilton partnership is mostly run out of the Detroit office and when pressed, the agency referred all inquiries to Hilton. We’ll let you know when we hear back.
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