From Chicago’s Energy BBDO comes two new spots for Orbit that illustrate the mantra “Eat, Drink, Chew,” a saying that became popular in North Carolina and surrounding regions in the late 18th century.
With the famed Tobacco Road turning to alternative industries due to America’s feeble attempt to kick its dirty, smelly habit, Wrigley brand Orbit is jumping at the opportunity to turn the saying into something positive for its strain of refreshing after-meal gum. To illustrate that Orbit fights bad breath, they’ve turned to living, breathing food mutant actors. Traditionally maligned by society due to their unsightly presence and caustic personalities, it’s inspiring to see these social outcasts given a role, whether they’re a pile of buttery mashed potatoes or a hunk of unidentifiable fried meat.
A second spot depicts working-class Americans’ number one reason for avoiding polo matches. No, it’s not the overabundance of pastel Ralph Lauren sweaters; it’s the fear of breathing partially digested nacho particles onto a horse that someone probably paid a lot of money and accidentally killing it. Remember, only Orbit can prevent a life of indentured servitude under the employ of an oil baron whose polo horse you mistakenly murdered. Credits after the jump.
Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
EVP, Head of Int. Production: Rowley Samuel
Senior VP and GCD: Leon Wilson
Creative Director, Copywriter: Miller Jones
Creative Director, Art Director: Aaron Pendleton
Senior Producer: Kevin James
VP, Senior Account Director: Pete Ruest
Account Supervisor: Brian Sisson
Senior Account Executive: Niki Shah
Print Producer: Liz Miller-Gershfield
Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Phillip Detchmendy
Founder/CEO: Stephen Dickstein
Line Producer: Darrin Ball
Director of Photography: Neil Shapiro
Production Designer: Alison Sadler