While fans of Arrested Development continue their interminable wait for a movie that may never come, two of the beloved show’s stars, Will Arnett and Jason Bateman, are bringing the funny in this five-minute clip for Wrigley’s Orbit Gum. Brought to you by Energy BBDO, Ben Silverman’s Electus production studio and IAC’s CollegeHumor, the first of three clips called “The Prom Date” debuted at IAC HQ in New York City last night and will likely go viral in days’ time.
The video also marks the first “branded content” initiative from Arnett and Bateman’s own prodco, DumbDumb. Our sister blog WebNewser was at the event and you can read their full report here.
Advertisement
More: “NBC’s Silverman to Head “Warner Bros. Meets BBDO” Co.”