Rules surrounding sponsored competitions are tricky. The fine print can kill you, and your chances of winning money. Such is the case with the Pepsi Refresh Everything campaign thing. You remember the one: they’re giving away $20 million to various charities and what not. Well add another $250k to that because Pepsi broke their own rules. A sexxxy celebrity was involved and now other contestants are pizznissed.
“Materials submitted by the Joyful Heart Foundation, a charity started by Mariska Hargitay, one of the stars of ‘Law & Order: Special Victims Unit,’ to help victims of sexual assault, were updated by the staff at Pepsi after the submission deadline, which is against the contest rules.”
“That upset some of the contestants who wondered whether Pepsi was doing favors for a celebrity. ‘I can’t edit my own submission, so how did she do it?’ said one contestant, who insisted on anonymity because he did not want to jeopardize his chances of winning.”
Read the full story here.