We have to say this one of the most peculiar, mesmerizing recruitment tactics we’ve seen and it comes to us from W+K Shanghai, which enlisted the directing/animation services of Shotopop to entice those interested in a position at the agency to take an online creativity test and hopefully join the team.
A team at W+K Shanghai came up with the basic script for the clip before Shotopop took over and whipped up a melange of hallucinatory images to carry the narrative, giving us everything from an “OctoShark” as your host to characters whose ideas done literally overfloweth. While we don’t actually see ourselves situated in Shanghai anytime soon, at least we now get the gist of what an acid flashback might feel like. Credits after the jump.
Agency: W+K Shanghai
Executive Creative Directors: Nick Cohen, Nick Barham
Creative Director: Ryan Gerber
Writers: Dong Hao, Ryan Gerber
Art Directors: Ryan Gerber, Ian Perkins
Producers: Gwynn Wong, Kerli Teo, Lynn Kramer
Music: Matthew Carey