That didn’t take long. A few days after reporting that Beam narrowed its review down to Ogilvy, the Martin Agency and Deutsch New York, the corporation has declared O&M Chicago as its creative agency of record for its Pinnacle Vodka brand.
In a statement, Deb Boyda, GM for Beam’s Venture Category business, says, “We are excited to bring Ogilvy on board to our Beam Pinnacle family. Pinnacle’s classic unflavored vodka was the U.S. market’s fastest-growing non-flavored imported vodka in 2011. As we continue to pioneer some of the most exciting flavors in the vodka category, including the outstanding success of the Pinnacle line of Whipped dessert-flavored vodkas, we look forward to the creative contributions Ogilvy can make as our partner in growth.” Beam, if you need total recall, acquired Pinnacle back in May.