I read an article in the NY Times that talks about how the Olympics is a great time to market to women consumers. It is arguably the one time that most women are engaged in watching sports. According to the article research done by NBC Universal showed that thus far 49% of the viewers of the Olympic coverage on NBC were women ages 18 and older. That quite a large number and the reason why there are so many ads for beauty products, presription drugs for women and home care products. The article goes into detail about why marketers feel like the Olympics is a good time to bump up their efforts with women. I’ve certainly noticed the increased efforts to reach out to the female demographics during the commercial breaks of the Olympic games. Have you?