After recently parting ways with DDB Chicago , which absorbed the account once Element 79 folded, hair salon chain Supercuts has found a new agency of record in Minneapolis-based agency Olson, which we have to say is on somewhat of a tear as this marks its sixth AOR win in two months’ time following winning the likes of Sharp and Commerce Bank. Olson’s AOR assignment will include a national broadcast and digital campaign, as well as a social-media effort.
Robin Beddor, Supercuts senior director of brand and marketing states about her company’s decision, “Olson’s broadcast capabilities impressed us, but they won us over by demonstrating an ability to seamlessly bring their ideas to life across digital channels as well. They married top-notch strategy with real expertise in a broad range of marketing disciplines that will help us connect with our guests in an impactful way.” Along with the AOR duties for Supercuts, we’ve been told that Olson has also picked up social/PR work for Cabela’s and Cars.com.