Creative directors Karl Wolf and Eric Luoma have bid adieu to Minneapolis-based Olson, the agency confirmed. Luoma (left) had been with Olson for four years, moving up from ACD/writer to his current post while Wolf had basically the same trajectory within the agency and spent nearly four years there as well.
Judging by a rather enthusiastic statement from Olson ECD Tom Fugleberg, the pair are leaving to start up their own shop. “I’m actually thrilled to confirm those rumors. Eric Luoma and Karl Wolf’s departure is certainly bittersweet,” he says. “They’re close friends, and have been big players here for a few years. But we’ve known this day was coming for some time now, and have been working toward it together. Fact is, there are so many amazing start ups that have been spawned from bigger agencies over the years here in the Twin Cities…ourselves included…And it’s awesome to see the spirit of entrepreneurship alive, and in the form of two of the kindest and most talented people I know. We couldn’t be happier, and I’m excited to see how they do.”
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