Minneapolis-based Olson has acquired hometown loyalty marketing firm Denali for an undisclosed amount, resulting in a new specialty discipline called, you guessed it, Olsondenali, which will operate as a division within Olson.
Founded in 2006 by Mark Lacek, Peter Brennan and Greg Heinemann, Denali’s clients include Best Buy, Toys R Us and Sun County Airlines. With the merger, Olson states that it will have more than 300 employees and will now crack the top 10 list of independent full-service marketing agencies in the U.S.
The principals of Olsondenali as pictured clockwise above are Kevin DiLorenzo, John Olson, Lacek and president Margaret Murphy. According to the Minneapolis-St.Paul Business Journal, Denali co-founders Brennan and Heinemann will also remain with the company, as will CFO Scott Cheney.
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