Olson Engage has kicked off this season’s Skittles’ NFL sponsorship with a new spot starring Seattle Seahawks running back Marshawn Lynch.
As you may remember, Lynch’s involvement with the brand dates back to a DDB campaign celebrating the Seahawks in January, which also included a Skittles charitable auction to benefit Lunch’s Fam 1st Family Foundation. This time around, Lynch works Skittles into his training routine in a humorous 30-second spot. It’s nice to see Lynch and Skittles not taking things too seriously, and instead focusing in on the goofiness factor inherent in an athlete promoting a candy brand. Skittles promises it is just the “first in a series” of NFL promotions designed to make game day “awesomer.”