For some, the annual Old Navy $1 flip-flop sale is a retail holiday of sorts. After all, it’s really, really cheap footwear you can get away with wearing around your house or to the beach or, if you’re disgusting, around a large city where you gross everyone out with your dirty toe nails and trash-stained smelly feet. Let’s just say if you live almost anywhere with a population over 250K, you should know better than to wear flip-flops in public.
We were wondering back in early January how CP+B LA’s advertising for Old Navy would change once eight-year Crispin veteran GCD Tiffany Rolfe and Amalgamated co-founder/former CCO Jason Gaboriau took over the reins in the City of Angels. Well, as you can see, we have a topless and toned pop singer known as “One Day Wonder Boy” dancing around to crooning his newest hit, “F-L-I-P.” We could go on and on about this spot, but we’ll leave the (presumably harsh) critiques to you, commenters.