Ogilvy & Mather continued the restructuring it kicked off in January with a memo from CEO John Seifert, and continued with a series of regional leadership announcements in February, with three more leadership promotions, Adweek reported.
Ginny Maycox, formerly COO for Ogilvy & Mather West, will now serve as chief delivery officer. In the role, she will be tasked with leading the agency’s new Ogilvy Delivery offering. Maycox’s previous roles at Ogilvy have included CFO for Ogilvy & Mather West and client finance director.
“[Maycox’s] ultimate job is to make sure that our execution, the experience we provide in terms of speed and efficiency for clients and helping their ideas come to life, is just as strong as the idea,”Ogilvy USA CEO Lou Aversano told Adweek. “When you think about the digital world we live in, you have to scale production and execution in new ways.”
Antonis Kocheilas, formerly managing director and head of planning for Ogilvy Chicago, will now serve as head of planning for Ogilvy USA. He originally joined the agency as an executive group planning director on SC Johnson in November of 2011, following nearly three years as managing partner, head of planning for MullenLowe Group.
Jennifer Scott, formerly managing director for Ogilvy & Mather PR New York, will now be tasked with leading the agency’s new research and intelligence offering. Before her most recent role she spent around three and a half years as global managing director, strategy and planning for Ogilvy, following four years as managing director, insights and research for Ogilvy & Mather PR. In her new role, Aversano says Scott will “return to her roots” and “help monetize some of our trends and culture business to give our work even more traction.”
Aversano told Adweek, Ogilvy is viewing the restructuring “more as an innovation catalyst as opposed to an efficiency driver,” adding that thus far reception both within the agency and from clients has been positive.