OgilvyOne created an outdoor campaign for Battersea Dogs and Cats Home which promoted pet adoption with a digital dog that appeared to follow shoppers at East London’s Westfield Stratford mall from billboard to billboard.
The agency launched the effort, entitled “Looking for You” in conjunction with Framestore, RFIDiom and Exterion Media. “Looking For You” worked via interacting with a chip embedded in a leaflet handed out to shoppers, allowing the dog to jump from screen to screen as the shoppers moved through the mall. It’s a clever way to utilize digital technology and it promotes pet adoption in the best way possible: actually making people come face to face (in this case virtually) with an adorable dog. This kind of stunt isn’t new to OgilvyOne,as the campaign brings to mind “The Magic of Flying,” the agency’s 2013 effort with digital billboards of children pointing at real British Airways flights. You can see “Looking For You” in action in the campaign video above, which was produced by Creation Company Film, appropriately set to Queen’s “Somebody to Love.”