Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.”
The campaign spot, entitled “The Hype,” which will run in 15, 30 and 60-second formats, documents fan and commentator excitement for the new “Chase” format to the Sprint Cup, which pits 16 drivers against each other in a tough elimination playoff format. “The Hype” imagines the drivers — and their respective fans and support teams — as nations preparing to face off in rounds of challenges to determine an ultimate champion. Ogilvy’s campaign will also include radio, print, social, and digital elements — including “Spreading The Word,” an educational video which we’ve included after the jump.
“The campaign celebrates this bold and transformational moment in NASCAR’s history, taking fans along for the ride and accentuating the drama and intensity of the new elimination format as each round unfolds,” said Scott Parker, vice president of marketing at ESPN.
Calle Sjoenell – CCO, New York
Terry Finley – Group Creative Director
Rich Wallace – Creative Director
Jack Low – Creative Director
Zachary Buckner – Copywriter
Dave Lambert – Producer
Michael Freeman – Music Producer
Dan Langlitz – Account Director
Aditi Reddy – Management Supervisor
Emily Zale – Account Executive
Justin VanNoy – Assistant Account Executive