Ogilvy & Mather, New York’s latest campaign for The Holiday Inn examines the inspirational stories of individuals who have made the “Journey to Extraordinary” in a series of web documentaries.
The first in the series explores the story of Scott Rigsby, a double-amputee who was told by doctors at the age of eighteen that he would never run again. Not only did Scott prove the doctors wrong, he went on to become a marathoner, tri-athlete, world record holder, author and motivational speaker. A certain Panama City Holiday Inn location played an important role in his story, keeping Scott from homelessness, and the 3:30 video focuses on Scott’s recovery while staying there and his friendship with hotel owner Julie Hilton.
The “Journey to Extraordinary” series will continue over the course of the summer and into the fall, with a new documentary added weekly via the brand’s Tumblr, Facebook, and Twitter pages, as well as on YouTube. Stick around for credits after the jump.
Client: InterContinental Hotels Group
Product: Holiday Inn
Agency: Ogilvy & Mather, New York
Executive Creative Director: Jason Aspes
Creative Director: Nancy Hughes
Art Director: Robert Wakeland
Chief Production Officer: Matt Bonin
Executive Producer: Paul Gunnarson
Executive Music Producer: Karl Westman
Production Company: Nonfiction Unlimited
Director: Stacy Peralta
Executive Producers: Loretta Jeneski, Michael Degan
Head of Production: Patrick Degan
Director of Photography: Jeff Stonehouse
Line Producer: Jim Shippee
Post Production Company: Nonfiction Unlimited
Editor: Kathy Gatto